WHAT I DO
AND
HOW I DO IT
I am constantly working to learn and sharpen skills to improve the way I work. My process evolves and adapts with each new project so that the best possible result can be achieved.
THIS IS MY TOOL KIT
RESEARCH
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Understanding the project, problem, client, and user.
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Finding existing solutions and information on comparable problems.
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Look to seemingly unrelated sources for inspiration.
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Develop project workflow.
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Understanding the tools needed to achieve the best result.
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Product breakdowns and competitor analysis.
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Define design direction.
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Develop underlying story.
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Create meaning and emotional value.
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Define mood, aesthetic, and experience.
CONCEPT
IDEATE
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Quickly explore a multitude of ideas and design directions through sketches and illustrations.
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Roughly define different use cases, functions, and aesthetics.
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visually document and connect different areas of research.
EXPERIMENT
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Develop radical ideas and solutions.
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Create new avenues of thinking and inspiration.
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Test new tools, methods, and materials.
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Turn trends on their head
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Redefine from the ground up.
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Make the the infeasible, feasible.
MODEL
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Surface modelling
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Solid modelling
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Poly modelling
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Procedural modeling
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Digital sculpting
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3D rendering
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3D animation
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Illustration (digital and tradition)
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Photo Manipulation.
VISUALIZE
PROTOTYPE
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Quick mockups using a variety of mediums
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Rapid prototyping.
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Aesthetic prototypes
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Functional prototypes.
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Wire frame models.
TEST
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Define and develop test parameters, method and procedure.
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Ergonomic testing.
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Function testing.
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Endurance testing.
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UX testing.
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Focus group testing.
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Computer simulation and mathematical models.
REFINE
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Color, Material, Finish
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Ensure cohesive design language, identity, and semantics.
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Mitigate superfluous design details and features.
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Create more pleasing design through fine adjustments to aesthetic details.
PITCH
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Project fitted presentation and pitch strategy.
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Communicating essential information and key points to clients and stakeholders.
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Captivating interest through engaging visuals and dialog.
ENGINEER
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Asses risks and define failure modes
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Optimize design for manufacturing.
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Life cycle analysis.
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Communication between departments and manufacturers.
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Technical problem solving.
MARKET
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Develop branding and packaging.
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Create visually striking promotional content.
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Connect to target demographic through meaningful narratives.
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Development of displays, exhibits, and experiences.